FAYEWAYMedia

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Sponsor Pipeline

Sign in to manage sponsors, grants, and revenue.

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v6.0
FAYEWAY Media

Sponsor Pipeline

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Company Category Contact Status Value / Tier Next Follow-Up Renewal

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Add Goal

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Log a Call

The 10-Minute Triage Call
Greet: Hi (their name), my name is (your name). We're connected on LinkedIn / you mentioned you were open to a quick call.
Introduce yourself: I run (property type) and work with (audience of interest).
Frame conversation: We share a common audience (audience type) and I'm curious if you'd be open to a quick discussion to explore whether or not we share some common goals or opportunities.
Benefit statement: We recently ran a survey and X% said they were in the market for your product/service. We like to run fun, experiential opportunities for our audience and am checking in to see if it makes sense to talk in more detail about working together. What do you think?
Ask to meet: I'd love to talk now if you have 30 minutes, or set up a call to talk in more detail. Which would you prefer? (If voice message: call me back at (phone) or reply to the email I just sent.)
Thank you & follow-up: Great! Looking forward to our call. Watch for a meeting request in the next 5 minutes.

Sponsor Research Results

How FAYEWAY Media Sponsor Pipeline Works

The full flow, start to finish. Follow the arrows top to bottom.

STEP 1 — MUST HAPPEN FIRST

Pulse

Real audience analytics — age, gender, location, income, family, lifestyle, purchasing behavior.

Currently empty. Nothing below this box can run for real until Pulse has real data in it.

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STEP 2

"Research Sponsor Prospects" button

Pulls Pulse's real audience numbers, hands them to Claude with live web search. Finds real companies with real evidence they spend marketing money on an audience like this one.

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STEP 3

You review, you approve

A results screen shows the ranked companies and their evidence. You pick which ones are worth pursuing. Nothing gets added without you choosing it.

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STEP 4

The Board

Approved companies land here as Prospects. This is the working pipeline, Board and Table are two views of the same list.

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Touches + Call Log

Every outreach and call gets logged on the company's own record, moving its status forward.

Grants

Its own separate tab. Applications tracked independently of the sponsor pipeline.

Affiliate

Its own separate tab. Revenue from affiliate programs, logged on its own.

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STEP 5

The Money tab

Sponsorship, Grants, and Affiliate revenue combine into one pool here. Goals (Equipment, Sponsorship Collective, whatever you add) each get a percentage of that combined total.

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SEPARATE — NOT PART OF THIS FLOW

The Partner Page

The public page you send to sponsors. You write this yourself, your story, the numbers, the offer. It doesn't pull from Pulse, the Board, or anywhere else automatically.

Add Grant

Add Affiliate Entry

Edit Partner Page

Demographics on the public page (age, gender, location, income, family, lifestyle, purchasing) now pull live from Pulse automatically. Nothing to fill in here.